About us

Sale Today is a mobile-first hyperlocal news website focused on Sale, Ashton-on-Mersey, Brooklands, Sale Moor and surrounding areas

Sale Today is run by two of the most experienced journalists in the country. They have been reporting the news and current affairs in the North West for a total of 80 years between them. They’re excited to be getting back to their roots.

Barbara Metcalfe, Editor

Barbara Metcalfe, Ex BBC producer

Barbara was a reporter and then producer of the award winning BBC North West Tonight until March 2012 when she left to form her own company BarbaraM Media Ltd. She since has written for the Daily Mail and The Guardian and has made independent programmes for the BBC and videos for local companies.

During her 22 years at the BBC she produced major stories of the day including the crimes of Harold Shipman, the tragedy of Hillsborough and many others. She was the producer of the first live programme to be broadcast from MediaCity.

But she started her career 34 years ago in local newspapers and her first love has always been reporting what people need to know. So, it‘s fitting she has come full circle reporting for local people – this time with the benefit of online publishing and the chance to interact with her readers.

Peter Trollope, Editor

Peter Trollope, Ex producer BBC and ITV

Peter has worked as a journalist for 45 years, for newspapers and television News and Current Affairs. He started out at the Liverpool Daily Post and Echo, and won the Investigative and Campaigning Journalist of the Year in the UK Press Awards.

As the paper’s pop correspondent he was the go-to columnist for up and coming bands like Frankie Goes to Hollywood and A Flock of Seagulls. He worked as News Editor of Granada TV News, as a Producer at World In Action and This Morning, and then joined the BBC as a Producer of Close Up North and then the BBC’s flagship current affairs series, Inside Out, where he was to become Deputy Editor.

He left the BBC to become Executive Producer of Purple Room Productions, making documentaries for the BBC. Peter has also collaborated on a number of best selling books on The Beatles and Mick Jagger with author Philip Norman. His latest book, the only authorised biography of Paul McCartney, is published next month.

How can we get coverage in Sale Today?

We provide a general news service of the issues we perceive as being important to the Sale, Brooklands, Ashton on Mersey, and Priory areas.

There are however a range of ways in which you or your business can take advantage of our unrivalled readership, both in terms of scale and engagement.

These are:
Advertising: We offer a range of highly competitive and targeted mobile and desktop advertising opportunities on our cutting-edge, mobile-first website. All campaigns come with full performance reporting.
Sponsored content: If your business would like a more editorial profile, we have a number of sponsored content opportunities that come with editorial and photography included.
Columns: If you’d like to share and promote your expertise with your customer base in Sale, Ashton on Mersey, Brooklands, and Priory, a column could be a great idea.

Whether your specialist area is wine or windows, gardening or golf, we can give you a fantastic platform to reach your customers

For more information or to see our rate card, please contact us at sale@hyperlocaltoday.co.uk, on Twitter @saletowntoday or on our Sale Today Facebook page.