Forget Hale and Alty Sale is the fourth most desirable place to live in England

By Barbara Metcalfe at

 For years Sale has lived in the shadow of Hale and Altrincham when it comes to living in desirable areas.  But not anymore.

As of this week Sale has been officially announced as the fourth most desirable  place to live in England.

Royal Mail has commissioned a study of postcodes to find the most desirable places based on a range of factors including good schools, access to green spaces, average commuting times,good employment prospects, and affordable housing.

The study, by the Centre for Economic and Business Research (Cebr), calculated the most desirable place to live  in England, Scotland, Wales and Northern Ireland – and Sale outstrips any location in Manchester.

Steve Rooney, Head of Royal Mail’s Address Management Unit, said: “Royal Mail delivers to the UK’s 29 million addresses, six days a week, connecting communities and businesses. Our study provides unique insight into the most desirable places to live and work in England, Scotland, Wales and Northern Ireland, through the lens of the postcode.

“The invention of the postcode revolutionised the way post is sorted and delivered. As it has evolved, the postcodes has also revolutionised the way companies do business. The postcode system, with origins dating back more than 150 years, continues to play an integral role in today’s technology-led world.”

Sale town centre

Sale town centre

Northern locations dominate the English top ten towns  when it comes to work-life balance in England, with the Wirral postcode district of CH63 topping the list.

Located close to the River Mersey, Bebington residents enjoy the ideal balance of being able to live close to their place of employment, good schools and high employment. The highest southern postcode district to appear in the top ten is the old town of Kesgrave in Ipswich.

Top ten most desirable places to live in England

1. CH63 – Bebington, Wirral
2. NR6 – North and North West Norwich
3. BH18 – Broadstone, Bournemouth
4. M33 – Sale, Greater Manchester
5. PO32 – East Cowes, Isle of Wight
6. SO53 – Eastleigh, Hampshire
7. IP5 – Ipswich, Suffolk
8. LS18 – Horsforth, Leeds
9. S18 – Dronfield, North East Derbyshire
10. RG6 – Earley, Reading